Month: July 2012

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Distance E-Learning In Brazil: Promoting Education Or Marginalizing Women?

Promoting inclusion of women in education, especially marginalized women or those from the developing countries. By Dr. Melinda dela Pena-Bandalaria (Professor, University of the Philippines Open University)

In recent years there has been a significant increase in the number of courses offered in the distance education. Thanks to this mode of delivery, geographical distances ceased to be a problem when it comes to studying or earning a degree or improving one’s educational qualifications.

The rapid advancement in information and communication technologies is making distance education even more accessible and more empowering because now studying can be done anywhere, anytime. Applying modern information and communication technologies (ICT) also makes it possible to simulate many classroom

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Founding CEO Victoria Ransom And Wildfire Interactive Team Join Google In $250M Acquisition

Google beefs up their social efforts with acquisition of social marketing startup Wildfire Interactive today. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

Google declared on its blog today that they will be "sparking better conversation with Wildfire", announcing the acquisition of social marketing startup Wildfire Interactive today. Wildfire was co-founded by Victoria Ransom and Alain Chuard (both pictured).

In an interview, Victoria talked about growing up on a farm in New Zealand "in the middle of nowhere". She caught the entrepreneurship bug and in the midst of her second or third company, she realized that even as a business person without technical skills, she wanted to create an online platform to scale the social media marketing efforts for everyone. Wildfire Interactive was born.

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Join The Changemakers #SocEntChat On Women And Technology (August 1)

Bridge the technology divide on August 1 in a discussion about social entrepreneurship. By Dani Matielo (Community Manager, Ashoka Changemakers)

Life for women and girls in the 21st century can be a challenge. Every day, millions of women worldwide deal with a gender and technology divide that leaves them underrepresented at every level of the pyramid. Change is on the horizon as awareness of this issue grows.

E-learning initiatives are helping to make education more inclusive, particularly for women in low- and middle-income countries; civil society organizations and for-profit businesses are also getting involved by encouraging women to consider careers in tech-focused fields, from engineering to design.

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How To Get Un-Stuck From Your Job: Advice From A 40-Something To A 20-Something

What to do when you can’t move forward in your job and you can’t quit your job. By Susan Alexander (Founder, Good Disruptive Change)

Dear 40-Something,

I feel stuck. I have on paper what looks like a great job. However, I am miserable. I feel very isolated. I feel like I do not use my brain. I hate feeling ‘stuck’ in my career. I have had conversations with my bosses about taking on more projects and responsibilities, but they have offered me more of the same unrewarding, unsatisfying work.

It has reached a point where I feel depressed at work and feel like I am presenting a facade to all my coworkers. I have stayed in it this far out of loyalty to my company and my bosses.

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How To Win A Hackathon (iOSDevCamp 2012)

Foodspotting, the leading app for rating dishes at restaurants, made its first public debut at iPhoneDevCamp 2009 when Alexa Andrzejewski pitched the idea in search of co-founders and won Best Social App. This year, Alexa returned and led her team, including Foodspotting's own IOS developers, to win "Best Open Source," a top honor at iOSDevCamp 2012, for FilterKit. She shares her experience & tips for making the most of hackathons, especially as a non-developer, below.

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Pricing Strategies: How To Price Your Product Or Service – To Avoid Killing Your Business

I’m a huge advocate of signing up as a customer for all your competitors’ services. By Erica Douglass (Co-Founder & CEO, Whoosh Traffic)

“How do I price my product?” another entrepreneur recently asked to an email list I’m on. “I’ve looked at our competitors, and I know how much it costs to produce what we offer. I think I know what my audience will pay. So – looking at all of that – what’s the best pricing strategy?“

Pricing questions are never the easiest questions to answer, but having worked with a lot of business owners helping them grow their businesses, I have some suggestions.

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One Month Left To Apply To Women 2.0 PITCH NYC 2012 Startup Competition

Women-led startups with less than $1M in funding should apply to PITCH NYC by August 31, 2012. By Angie Chang (Co-Founder & Editor-in-Chief, Women 2.0)

What's your big idea? Women 2.0 wants to hear about it.

Startups with at least one female founder and less than $1 million in funding are invited to apply for Women 2.0's fifth annual PITCH NYC Startup Competition. Fill out the online application, send in a paper napkin to Women 2.0 and film a 2-minute video pitch.

Prizes include $25k cash and a suite of startup-friendly services. PITCH Finalists have also talked about the intangible benefits at pitching and being present at Women 2.0 PITCH.

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XX In Health: Where Are The Women Decision-Makers And Leaders?

“We’re providing a disservice to the economy by not catalyzing and supporting the economy of women that are out there.” - Lesa Michell, Kauffman Foundation By Blake Landau (Blogger, Artemis)

There are 150 million women in the United States, roughly 55% of the population. Considering that there are more women in the U.S. than men, it is curious that the individuals largely making the decisions about women’s bodies are not women.

Women compose a tiny slice of the top in healthcare. Women account for only 4% of healthcare organization CEOs and 18% of hospital CEOs. However women also account for 73% of medical and health services managers.

So where is the female executive influence in healthcare? Where are the female innovators and entrepreneurs in healthcare?

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Rock Health Kicks Off “XX In Health” Week

The “XX in Health Initiative” aims to change the ratio among women leading healthcare. By Dana Rosenberg (Director of Business Development, Rock Health)

We hear startling statistics on the number of women in leadership positions all too often…

Women represent 19% of law firm partners. Women hold 17% of the seats in congress. Women comprise 11% of the investor community.

…and in the healthcare industry, the story doesn’t get any better. While women make up 73% of medical and health services managers, only 4% of healthcare CEOs are women. In 2012, 3 female CEOs managed to raise $2M or more, as compared with 73 of their male counterparts.

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Dear Marissa: Think Different. (Pink Is The New Purple)

By narrowing its focus to women, Yahoo can beat the pants off its competitors. By Dave McClure (Founder & Partner, 500 Startups)

I’d like to write a different open letter to Marissa Mayer that plays to both her strengths, as well as those of Yahoo. It’s a bit off the wall, but if you think it thru with me, I bet you’ll agree with the strategy.

Yahoo has struggled for the last 6-7 years – with what it stands for, who’s running the show, how to keep its employees, how to compete with Google, and how to take advantage of its amazing assets in content, communications, and community around the world. The last really bold move Yahoo made was probably acquiring Flickr (aside from turning down the Microsoft acquisition

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Pooja Sankar Juggles Motherhood, Startup

Pooja Sankar started working from home 5 days after giving birth to her son Arjun. By Ellen Lee (Contributing Writer, San Francisco Chronicle)

Three days after giving birth to her son, Pooja Sankar was already fielding phone calls from work. Sankar, founder and CEO of Palo Alto's Piazza, an online gathering place for college students and professors, has only picked up the pace since then.

That Yahoo picked Marissa Mayer, due with her first child this year, to be the Internet company's CEO has become the latest fodder in the working mom debate. Should she or shouldn't she? Can a woman "have it all?" And just how does a mother balance the needs of her children and her business?

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Not Just A Piece Of Paper: MBA Advice For Startuppers

A little business savvy never hurts, in any startup. By Anagha Nadkarni (Co-Founder, Appguppy)

People seem to agree that you don’t need an MBA to be a successful entrepreneur. Broadly speaking, that’s true. However, the MBA I recently completed from the Ross School of Business at the University of Michigan has positively contributed to my company’s entrepreneurial success.

Getting an MBA doesn’t make you into an entrepreneur, but it can provide you with a solid foundation and experiences to make you a better entrepreneur. Here are some tips on choosing and managing your MBA program for entrepreneurial success.

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How To Keep Your Existing Customers Happy (Branding)

Save $150 on the Udemy "Smarter Branding For Startups" online class on how to create a powerful brand - without spending a lot of money. By Brenda Bence (Instructor, Udemy)

Maybe you’ve heard the saying, “Make new friends, but keep the old… one is silver and the other gold?” Well, when you’re running your own business, these “old friends” are your existing customers. Just how golden are they?

Studies show that it costs six to nine times as much to attract a new customer as it costs to keep an existing customer happy.

This concept can directly impact your bottom line. Think of this way: If you have $100 to spend on marketing, would you

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Interview With Tamara Abdel Jaber, Jordanian Woman CEO Who Founded And Runs High-Growth Business Palma

My mentor taught me that Jordan is a small market. He encouraged me to go beyond our borders and focus on the region at large by looking at Egypt, Syria, West Bank, and all over. By Rania Anderson (Co-Founder, Women's Capital Connection)

Flashback to 10 years ago: A 26 year old entrepreneur begins her own business and technology consulting company. In the Middle East, IT is largely known as a male-dominated field, so what was she thinking? Who was this young woman asking to meet with high-profile companies? Their curiosity got the best of them; they just had to meet this anomaly for themselves.

Fast-forward to today: Tamara Abdel-Jaber is the CEO of her company, Palma, with 22 full-time employees and 150 contractors across the Middle East.

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