Month: March 2011

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Why You Can(‘t) Recruit A Technical Cofounder

By Jennifer Chin (Co-Founder, LaunchBit) As a co-founder of LaunchBit, I've met plenty of non-technical people who want to launch web companies. Almost without a doubt, these people are all looking for technical co-founders to help them bring the dream to life. Unfortunately, finding a technical co-founder is not easy.

So, we at LaunchBit decided to poll potential technical co-founders to find out what was going through their heads when a non-technical person pitches them an idea. What would it take to convince a technical person to join your team? What should you say and what should you not say?

We compiled the responses in our blog post entitled Why you can('t) recruit a technical cofounder and some important factors and huge pet peeves became evident. For example, if you don't have a prior connection with a potential technical co-founder or if you aren't in the same location, not a big deal. However, if your idea is just all talk right now, you better watch out!

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Investor and Entrepreneur Roundtable on April 11

Looking for angel funding so you can take your venture to the next level? Women 2.0 will host an Investor & Entrepreneur Roundtable starting 6:30pm on Monday, April 11, 2011 in San Francisco with:

» Ann Miura-Ko » Jenny Fielding » Marya Stark » Xochi Birch How to apply for your spot at the table: » Entrepreneur seeking funding? Apply here. » Angel investor seeking deal flow? Apply here. Deadline to apply is Sunday, April 3, 2011.

This intimate Women 2.0 event brings investors and entrepreneurs together to help you learn everything you ever wanted to know about getting funding and launching a high-growth venture. Space is limited. Cost of the event for selected attendees is $50 a person.

Apply now for your spot at this exclusive event!

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New Programs for Founder Labs NYC, San Francisco


Founder Labs is coming in New York! Join us May 21 to June 29, 2011. Founder Labs selects about 15 hackers and engineers, designers, product and marketing mavens to begin to develop high-growth mobile ventures in NYC. You may apply individually. However, pairs or teams who want to work together and have not locked in their product or idea, may also apply. Founder Labs builds teams and validates ideas. For more information on Founder Labs NYC, click here.

TechCrunch covers Founder Labs spinning out of Women 2.0 and the NYC Launch. You can also read from local NY investors Fred Wilson and Joanne Wilson about how they are supporting Founder Labs.

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Breaking Up With “Technology” Was the Best Thing I Did Before Love With Food

By Aihui Ong (Founding CEO & CTO, Love With Food) "I have a Computer Science background and I'm supposed to love technology." I spent the first 8 years of my career specializing in enterprise financial systems, and made a name for myself in the enterprise world. I've consulted and engineered many Fortune 500 financial systems (Sony, Fox, GM, etc). Counting money and being accountable for every penny seriously killed my love for technology and in 2007, I called it quits. I was so burnt out and sworn that I'll never ever be a software engineer again.

I left Silicon Valley with my passport and a backpack and hopped on the next flight to wherever! It was my "eat, pray, love" adventure to help get back my sanity and recover from my breakup with "technology".

Doing Good With a backpack and 12 months, I traveled through 20 countries. I met many wonderful people but also witnessed many living in poverty with no clean water or food. Seeing their hardship jolted me back to reality. With so much advancement in technology, why is hunger still an issue today? When I'm angry, it usually gets my brain juice flowing. I was motivated to explore more into social entrepreneurship.

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Partner event: iOS SDK Introduction Class on March 26

Learn how to code an iPhone app even if you have no Objective-C or iOS experience! The one-day class on Saturday, March 26, 2011 is designed for people who have never coded. Learn to develop an iPhone app in 6 hours. Class will be held in Mountain View, CA. Women 2.0 members save $10 with discount code "women20" when you register here.

Before class, you should upgrade to Mac OSX 10.6.6. (Snow Leopard) for free and register for a Apple Developer Account, also available free here.

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How Women 2.0 Launched My Entrepreneurial Career

By Arielle Patrice Scott (Founder, GenJuice) I remember it like a high school favorite song. I was 18 years old and I knew everything. I had already started my first company, failed and was ready to do it again to make Zuckerberg’s success look like peanuts. I knew nothing about tech, but I knew that’s where I had to be. So I looked up as many tech events as I could find, printed the ugliest business cards you can imagine and began networking.

At one of those many events, I met Angie Chang. Angie turned out to be one of the founders of Women 2.0. She invited me to a wine and cheese event, as long as I promised to just eat the cheese. Of course, I had to check it out! At that event, I met Shaherose Charania and Jessica Mah. Both of whom would later turn out to be pivotal in my career.

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PITCH 2010 Finalist ObjectiveMarketer, Founded by Amita Paul, Acquired by Emailvision

Women 2.0 Startup Competition Finalist and Presenter at PITCH 2010, ObjectiveMarketer (founded by Amita Paul) was acquired recently by Emailvision, a leader in email marketing software. Women 2.0 gets the scoop from Amita Paul (pictured, right) on the exciting acquisition and her entrepreneur's story.

Women 2.0: A few months ago, you presented Objective Marketer at Women 2.0 PITCH Night. What stage was your company in then, and how did you get to where you are now?

Amita Paul: Objective Marketer was born out of my fascination for emerging media and passion for online marketing in general. Earlier on, I had managed product innovations in email and direct marketing - this experience was very helpful in visualizing the needs of email marketers as they transition to social media. I started ObjectiveMarketer in early 2009 with a public launch in September 2009. We had several enterprises, including Fortune 100 companies already executing their social media campaigns with ObjectiveMarketer even before the public launch.

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Partner event: iOS SDK Class for Beginners (March 12)

Learn how to code an iPhone app even if you have no Objective-C or iOS experience! The one-day class on Saturday, March 12, 2011 is designed for people who have never coded. Learn to develop an iPhone app in 6 hours. Class will be held in Mountain View, CA. Women 2.0 members save $10 with discount code "women20" when you register here.

Before class, you should upgrade to Mac OSX 10.6.5. (Snow Leopard) for free and register for a Apple Developer Account, also available free here.

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